Sapone and Beck met at Harvard business school and both launched into careers in the finance world. They worked very long hours and didn’t have the time or energy to keep their apartments clean, so they decided to hire someone off of Craigslist to keep their apartments clean. After they realized how much easier their lives became, they decided to scale their idea and make it into a business. Hello Alfred is a service that, for as low as $99 per month, can get you someone to come to your apartment and clean, get groceries, take care of drycleaning, and organize your home. They run their “Alfreds” through intense background checks, and on their website it says that only 3% of applicants are invited to become Alfreds. It’s cool that this is another example of how an inconvenience in their lives was the driving force behind the innovation and creation of this business