Arthur Kay cares about the environment and noticed that coffee grounds were being wasted and put into landfills when they could’ve been used for other things. Kay pitched his business idea to collect coffee grounds from wholesale producers and coffee shops and convert it into biodiesel and biomass pellets, and then sell to transport and heating industries. He won many different pitch competitions, received a lot of funding from various organizations, and has gained a lot of traction over the last year. To date, Kay’s company has saved 804,245 tons of Co2 emissions and 53,200 barrels of oil. I’m not sure many people have the vision to see a business that helps the environment as well as makes money from thrown away coffee grounds, so it’s very impressive that Kay saw this as an opportunity and has taken it to market. With so many businesses now focusing on the environmental impact that their business makes, Bio-Bean is very popular among millennial consumers (although they aren’t the source of revenue for the company) because it takes waste away from landfills and reduces fossil fuel consumption.