Relaxation is a key factor for one’s personal health, it reduces stress levels which in turn affects a great many things. Every day people are striving to improve on or find new ways to better enjoy the time they spend relaxing. Two brothers Peter and Paul Pinholster saw this and set out on a mission, their mission was to created the most comfortable and reliable hammocks on the market. Thus was the creation of the Eno. Eno or Eagles Nest Outfitters simply started with a mission, being run by the Pinholster Brothers, they wanted to leave the conventional workplace and create the most comfortable hammock the world had ever seen. they traveled up and down the east coast and before they knew what had happened, they were way over their head in business and selling hammocks left and right. within a few short years their business had grown larger than they ever could have imagined. Now they are selling hammocks to people all over the world and Eno has become a household name. The Pinholster brothers are a prime example of someone solving a problem that almost nobody knew really needed solving and creating a whole new market for the world of outdoor relaxation.
These brothers came at this problem with a different point of view. Regular hammocks are thought of as being comfortable, but they made them even more comfortable, therefore more relaxing. The name of the product is also appealing to the consumer.
Great post, Caleb. The Pinholster brothers did a great job of capitalizing on something that is popular right now and beneficial for health.
I wish I could stumble upon a solution to a problem that could make me rich. These hammocks look really interesting. I have never actually been out on a hammock but I will look into it. Good post.
It’s really cool how these guys were able to take a hammock, which has been around for a while, and make them so that they were easier to use virtually anywhere, making them more popular than ever. Even five years ago, hardly anyone I knew had an ENO or a hammock similar to it, and now it seems like more people than not own them!