Ryan and Adam Goldston were both students at USC when they came up with the idea to make a shoe that helped people jump higher. The technology in the shoe allows for people to have a higher vertical jump because it essentially acts as a spring. The company was headed to obscurity until the NBA banned them from competition because they provided an unfair advantage. After that, sales skyrocketed. Adam, in an interview, said that the PR and marketing that they got from the NBA was the equivalent of 150 million dollars of marketing, and it was absolutely free. Since then, revenues have consistently grown and they have expanded into running shoes as well.
Categories : Uncategorized
Comments
millennialentrepreneurs.com
Copyright © 2024 All Rights Reserved
Copyright © 2024 All Rights Reserved
This is such a good idea because so many kids want to be able to jump higher. If marketed the right way, this can be very successful. Good idea!
I think it’s pretty funny that they got free publicity from the NBA who banned the shoes. I wonder if that was a planned move or not!
As a shorter person, I need these shoes! I wonder how the NBA found out about them if the company was dying out. Happy chances like that don’t happen very often, they’re extremely lucky. I hope this kind of tech becomes more mainstream, it could be really useful.
I want a pair of these shoes. Just because they are outlawed by the NBA doesn’t mean I cannot use them in Intramural basketball right? I am sure they are really comfortable shoes. Nice post.