At age 14 a young British citizen by the name of Olajide Olatunji, also known as JJ, began making YouTube videos. JJ was primarily focused on making entertaining videos that revolved around the virtual soccer game “FIFA”. Because of his skill in the game and also his comedic commentaries, his channel began to grow very quickly. After 2 years on YouTube, his channel “KSIOlajideBT” had nearly 3 million subscribers and around 100 million views. Fast forward to 2016, JJ or “KSI” is the 22nd most subscribed person on YouTube with almost 15 million subscribers and over 3 billion views. But KSI is not only a YouTuber, he is an entertainer. Because of his vast internet fame, JJ was able to establish many connections with famous people, networks and various companies. He has launched his own music career which has included various tours across the UK and Europe. In addition, JJ was able to partner with another large YouTuber, Caspar Lee, and together they created their own movie which was a DVD only release this past year. Furthermore, JJ wrote his own book and also co authored another book with his YouTube group known as the “Sidemen” which recently reached best seller status in the UK. KSI took something as small as a YouTube channel and created his own persona which has led to his rise to fame. At the young age of 23 years old he has an estimated net worth of 7 million dollars. JJ began as a FIFA YouTuber, but saw a market in which he could expand his talents to reach the entire world. By partnering with many companies and start ups as well as making contracts with entertainment networks all over the UK KSI has become a global sensation and is a perfect example of a young entrepreneur.