Everyone likes to get something fun in the mail, whether it’s a letter from a dear friend, a monthly subscription for fun products, or an order you recently purchased online. Have you ever wondered what man’s best friend thinks about when you sit there opening your box or envelope with a look a sheer joy? Maybe that was the question that sparked the minds of the founders of BarkBox. BarkBox is a monthly subscription for your favorite four-legged companion. Each box comes with a theme and includes a variety of toys, treats, and chews that are all unique.
In 2012, Bark, a group of three crazy dog people, created this monthly subscription box to allow for dog enthusiasts to branch out from just purchasing specific items on their website. At Bark, they feel that dogs are more than just pets, they are family and they should be treated as so.
These individuals have dove into a niche market of monthly subscriptions and have taken the term “crazy dog people” to a whole new level. It truly is innovative, that these entrepreneurs could see a need from their customers and jumped in with some great ideas. The founders of Bark thought that their dogs needed toys and treats that were groundbreaking and had yet to be placed on the market.
Individuals, such as those at Bark, have taken a market that is thriving throughout the country and created an idea that allows dog owners to spoil their pets a little more. It is not easy to dive into a market that is already commanded by big companies and create and idea that may shift the money of their potential buyers to a “newbie” in the business. For some, the idea may be off the wall and would never subscribe to a monthly box for their dog. For others, it is a fascinating idea and want their pet to have the same luxuries they receive in the mail monthly. Whether you are for or against this innovating idea, you have to admit that there are a large variety of people who would jump on the idea after one quick commercial and love the concept of spoiling their dog.
It’s cool to see how they have blended their passions with a problem that needed to be solved. Considering how much people love their pets, it’s no surprise that this would work.
This hilarious! I definitely know a lot of extreme dog people who would love this idea. I love how this is sent to your door its easy and in the day and age of amazon it is a real convenience people look for. Especially all those single people or parents who’s kids have moved out, dogs are an important part of the family.