Countless women, men, and children across the world sport some kind of bracelet. A common piece of jewelry, not usually labeled as luxury, unless there are diamonds or gold hanging from it. In America, water is also considered common, not typically considered a luxury or a good that is unattainable. Yet, across the country, water is a luxury. A company called Mudlove has combined a simple bracelet with the worldwide problem of accessibility to clean water. Their campaign “Get hope. Give hope”, works directly with the humanity and hope job creation initiative in Honduras. The purchase of each Hope band creates one day of work for a man or woman in the villages of Corosa and Remolino. For every 300 bands sold, one full-time job and economic security is provided to one family. This is all from a purchase of one small band. Yet, this small bracelet provides hope to many people suffering across the world. Furthermore, 50% of the proceeds from every Hope band go directly to the Humanity and Hope job creation campaign. Finally, every MudLove’s bands provide one week of clean water in Central African Republic through the company’s partner Water for the Good. Right now, 663 million Americans have a lack of access to clean water. One simple purchase of a simple bracelet can start to affect this statistic.
Mudlove bracelets are designed from specialty clay, crafter by passionate artisans committed to beautiful and environmental creations. All bracelets cost $10 and can be designed with individual flair-either with different bands or with unique words. Buy hope to give hope!
These bracelets are affordable and customizable, making them very appealing to the consumer. I think that “charity bracelets” are a great way to raise awareness for a specific cause because they are so visible. I love the way that MudLove uses the bracelets not only for this purpose, but also to provide jobs for people in third world countries.
I love that you compared Bracelets and water in america to help make it relateable. I also love that they show the stats of 300 bracelets and a full time job. It really gives the buyers a sense of meaning in what they are doing. It help those supporting from america see how they are helping and where their money is going.