Everyone has heard the phrase “deforestation” at one point or another throughout their lives. Time and time again people choose not to think about it because in America, trees and shade are abundant and easy to acquire. This is not the case in many third world countries, especially those near the equator. Millions of people live without the shade and environment of trees.
TenTree seeks to get rid of this issue with a simple charity. For every item purchased from them, ten trees are planted in one of over ten countries. The items they sell range from hoodies and beanies to pants and socks. They have summer and winter clothing, all with a unique design from TenTree. All the products are made by TenTree and are ensured to be environmentally friendly since that is their main goal, the environment.
While the prices of the merchandise is slightly lofty, it is easy to justify the increase with the charity. Instead of just buying an expensive article of clothing for yourself, with every purchase you are changing lives. TenTree even offers a unique tracking system so as to let you actually see how you are changing the world.
Something that TenTree does a great job is giving their products visible meaning in the trees they plant. So many charities just ask you to donate towards a cause, and bye bye money, you rarely see how your personal donation helped. TenTree provides you with the exact number of trees you’ll be providing and help you track the growth so you can see exactly where your money went. It gives the donors more of a sense that they are doing something.
Such a great idea. It’s awesome that you’re able to track how many trees you’ve “planted” and be able to really connect with the social aspect along with the physical aspect of the charity.
This is really neat – especially with “green clothing” being a new emerging market that’s going to be really big.
This is a company that has a lot of social value that I could definitely see masses of people getting behind, especially since they have such a great product.
Social impact is great but often businesses don’t have plans to succeed as a company. It seems like TenTree solved the commercial problem but can still make a measurable social impact.
Their pricing seems very intentional to support both facets of their intention, and the tracking system is a great idea that really indicates that TenTree is a thorough and experienced company.