Kevin Systrome and Mike Kreiger are the co founders of Instagram.  they launched Instagram on October 6th, 2010 and it has become the most prevalent social media today.  I really enjoyed reading about the story of Instagram because it’s more of an ordinary story rather than a story where these two guys rose to fame instantly.  They both started working on the idea in college while they were working on some other individual process.  The making of Instagram was over a two year process of fine tuning and working out the kinks of the system.  They released to apps before that with very similar concepts to Instagram and they failed miserably.   They were slow and hard to use and never really caught on with the general public.  Despite that, they still felt like a social media app where people can share pictures with friends was the way to go.  So instead of scrapping the idea after their failure, they fine tuned and turned into something some much better.  Two years after that they launched Instagram and it immediately blew up.  They had 25,000 users within the first day (which this was before the big smart phone boom so that number was a lot bigger then) and had to stay in the office the whole day maintaining the traffic as best as they could.  Like I said earlier, I really like this story because it involved a lot of time and learning from their mistakes.  They didn’t just become famous within a night, it was process of fine tuning and knowing what they wanted to do that lead them to success.

link: https://techcrunch.com/2012/04/09/instagram-story-facebook-acquisition/