Co-founder of Tinder, CEO of Bumble Whitney Wolfe founded the company soon after she parted ways with Tinder. Wolfe believed Tinder was too fowl and vulgar for a ‘dating site’. In response, she sued Tinder for sexual discrimination and harassment and settled for just over $1 million in September of 2014. Amidst the the media attention encompassing the lawsuit, acquaintance and Badoo founder and CEO Andrey Andreev reached out to Wolfe via email, and the two set up a meeting. Andreev suggested she get back into the dating space, and together they recruited fwlloe Tinder departees Chris Gulczynski and Sarah Mick to launch Bumble. Furthermore, Bumble officially launched three months after the assemble in December 2014.

Bumble is a location-based social and dating app which facilitates communication between intrigued users. In heterosexual matches, the app permits only women to start a chat with their male matches, while in same-sex matches either party can initiate the conversation. If a reply isn’t received within 24 hours, the match disappears.

So how it works… users are required to log in Bumble via Facebook. Information the user’s Facebook account is used to build a profile with photos and basic information, including the user’s college, job, etc.

Key features include the ability to favorite conversations, to sort conversations, to send photo messages, and to swipe, which enables users to “like” potential matches by swiping right and to swipe left to continue on their search.

As an up and coming company, Bumble diversifies itself in a way that could pose a serious threat to its main competitor, Tinder.