Most kids growing up usually have memorable experiences with a babysitter. Some experiences are good and some maybe not, but while growing up Noa Mintz had very dull experiences with her babysitters. Her memories consisted of babysitters who would rather text others than engage with Noa and her siblings. While this would be acceptable for most kids, Noa decided to take action. Noa began a search for a new babysitter spanning across New York City. After finding a babysitter that she was content with, Noa decided to turn her search into her own business.

Noa found a possible area of pain for many kids and addressed it, thus creating Nannies by Noa. Nannies by Noa is a service in New York City and the Hamptons that pair babysitters up with families who are looking for a babysitter or are not satisfied with their current babysitter. This process includes various screenings and background checks for the applicants.

Nannies by Noa is raking in about $300,000 of revenue per year as Noa has taken a step back in the day to day business decisions of the company as she hired an older manager. Noa made this decision because she is still only 16 years old and attends high school. Noa created this very successful business just by coming to the conclusion that most kids probably have the same problems and needs that she did. While addressing this problem from a caring perspective, Noa made herself one of the most successful young entrepreneurs.