Evan Spiegel is the founder of the app SnapChat which was one of the most popular apps that has come out in recent years. This story is different because I’m not going to highlight how SnapChat got started but something that happen in the midst of their success. In 2013 Mark Zuckerberg asked Spiegel to meet and discuss the possibility of either merging the two companies or buying them out. After negotiations, Spiegel did not see any offer worth selling his idea and did not make a deal with Zuckerberg on that day. Zuckerberg responded with the notion that Facebook would crush SnapChat with their new app called poke which was very similar to SnapChat in a lot of ways. When Poke launched they were the best selling app for three days but then fizzled out extremely quick because SnapChat was already so well used. After losing this battle, Zuckerberg contacted Spiegel again and bought SnapChat for 3 billion dollars. I loved this story because it showed how much faith Spiegel had in his product even though an entrepreneurial giant tried to stop him. Because Spiegel had faith in what he created he had a huge payday in the end.
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I admire Spiegel’s faith in his product as well. It is incredible of him to be able to stick up for his business even against such a large business opportunity. It is also incredible that Spiegel was able to create such an innovative app that it was able to compete with and catch the attention of such a successful entrepreneur like Zuckerberg.