Mukund Agarwal is a 19-year-old entrepreneur that found a gap in the furniture market and started up his own company, Brownstraw. Brownstraw is a furniture company that produces a wide variety of customization options. He first thought of this idea when he was shopping for clothes. He realized the lack of options for customized furniture and wanted to create a company that has a variety of furniture just like clothes do. Agarwal’s biggest goal is not only to customize furniture but have options of different types of furniture that a customer wouldn’t normally see when furniture shopping.
Agarwals company is unique from others because he strives to provide different furniture options that a customer could not find elsewhere. What makes his idea great is he is trying to reinvent the furniture industry. There are thousands of places that sell furniture, but you generally find the same designs and features. This is where Brownstraw looks to separate itself from the competition. He wants to be different from the rest of the competition.
One thing I’ve learned from Agarwals thinking is that even through an industry like the furniture industry is successful and well established, doesn’t mean it can’t be made better. Although this wasn’t a need in the industry, it’s providing an answer to a want of more options when furniture shopping. Agarwal definitely has a entrepreneurially spirit and has a bright future considering his families background in business.
https://yourstory.com/2018/08/young-entrepreneurs-start-up/
A great idea does not always have to be groundbreaking and flashy, just like what Agarwal is doing. His idea is rather simple yet extremely effective. He found an area where he felt he could add improvements and ran with it. He really exemplifies having a vision and following through with it to the fullest extent. What he is doing is really cool and definitely something that really interests me.
Agarwal may not have found a very well-known problem, but he certainly has marketed his innovation well. There is not much out there in terms of customized furniture. His innovation allows for that customization. I would be interested in buying furniture that I designed. Agarwal has found a niche in this market and seems to have done well with it.
Agarwal’s thinking is something that is so important to young entrepreneurs. Young entrepreneurs should look for holes in any industry and innovate. Nice post!