Lindsay Green is the founder of Wholesome Ever After, a health and wellness coaching company in the greater Detroit area. She is also a co-founder of Mueva Fitness, and co-creator of Wholesome Kids.
The Journey
Lindsay went to Michigan State University for Child Development and Elementary Education. After college, she worked as a full time Kindergarten teacher until she realized her passion for integrative health and nutrition counseling and went to the Institute of Integrative Nutrition where she completed her training.
Click on her picture to find out more about Lindsay from her Wholesome Ever After Website.
The Results
Lindsay co-founded the company Mueva as a Certified Yoga Teacher and Pilate’s Instructor with hopes to motivate others. Muevo Fitness Studio offers classes in Zumba Fitness, Yoga, Pilates, Kickboxing, and Bokwa Fitness. The mission of the organization if focused on healthy living and finding time to stay healthy with a busy schedule. As entrepreneurs, Lindsay along with the others, demonstrate finding a target audience and developing a product that will help solve their problems. They are able to offer classes at a variety of times which allows busy moms, and others, to fit a workout into their schedule.
Lindsay also founded Wholesome Ever After. She works there as a holistic health coach, helping busy people to make time for healthy food, fitness, and lifestyle choices. Lindsay once again maintains a target audience of busy moms and offers opportunities developed just for them. By truly honing in on one particular group of busy moms in her area, Lindsay has been a successful entrepreneur in multiple organizations.
Finally, Wholesome Kids is a new development Lindsay is working on. She is expanding her target audience to include children. Lindsay is adjusting her business structure to account for the needs of this different audience.
This millennial entrepreneur shows us how to develop services based on a target audience. She also demonstrates innovation in her creation of organizations that benefit her community in unique ways.
Loved her creative business name, “Wholesome Ever After”. A very talented woman, who, through her success, has as shown it pays to focus on a target audience.