Tieghan Gerard was creative from a young age. She found that the time she spent in her kitchen enabled her to create something which everyone, including her large family, could enjoy. What is more, her creative capacities with flavor and recipe creation slowly began to meld with her designing and artistic passions. Out of these passions and realizations of strengths was birth her business, Half Baked Harvest, a recipe developing company that specializes in flavorful, different, and approachable recipes.

Half Baked Harvest is unique in several capacities. Firstly, her online presence makes her recipes both approachable and attractive to a wide audience. Her main interaction with her client base is via Instagram posts and stories. That is the platform on which she introduces new recipes, and also posts demonstrations on how to make the recipes on the “reels” capabilities, or on her story. By providing the real time tutorials, she enables those who interact with her content to easily make the recipes that she develops. Furthermore, those tutorials are often watched even by those who do not make the recipes, demonstrating that she is able to reach more than one community with her content.

The way that Tieghan makes money is through views on her social media content, and through the sale of her cookbooks that she writes. I think the best thing about her business is the fact that she was able to take something she was naturally talented at, not evening having to go to culinary school, and turn into a full-blown business that supports herself and also employs several employees. She has taken recipe development and food photography to the next level while still keeping her products accessible and intriguing to many people.