Evan Spiegel is a co-founder of the company Snapchat. This millennial innovated a new way to easily send pictures, messages, and videos to friends without having to send them through text, email, or any other form of social media. Snapchat allows users to send their friends pictures that disappear 10 seconds or less after they are opened. People using this app can also put pictures and videos on their “story”. Anyone that follows the person that posted the “story” is able to view it. Another thing that Spiegel created in his app is “filters”. Filters can be added to a picture or video. An example of a filter is the current time, a person’s location, or the speed a person is traveling. Filters can also transform a person’s face into something funny like giving a person dog ears. Evan Spiegel is unique because he thought outside the box and created a new form of social media. Spiegel’s innovation is another very successful form of social media that is used daily by millions.