The Scrub Daddy…America’s favorite sponge.
Aaron Krause originally started to design “Scrub Daddy” when he was looking for an alternative way to wash his dirty hands from work. Using his 14 years’ experience making urethane foam buffing pads, Aaron started his journey to make a comfortable way to wash working hands. Once he came up with his rough prototype, he realized it worked really well, and wanted to share his awesome new discovery with everyone, so he started by marketing it to body shops in hopes that they would love to clean their cracked, oily hands in a better way. Unfortunately, Aaron’s product got awful backlash and people said it was “unnecessary” and “overpriced.” So with this news, Aaron went back to the drawing board.
A few years later, Aaron needed to clean his lawn furniture, and the average sponge scratched the furniture paint. He tried and old hand scrubbing soap which he realized got harder when it was in cold air but then got softer when it was dunked into the warm water again. He took this idea and ran with it, thus creating the beloved Scrub Daddy.
The Scrub Daddy sponge that we know and love today is a circular sponge with rigged ends that has two holes and a half circle that make up a smiley face. It is designed to help clean spoons, utensils, and other kitchen appliances. When a Scrub Daddy is put under cold water, it gets hard and coarse making it easy to clean tough crusty messes, but when it is put under hot water, it goes back to it’s normal, soft, spongey, self.
This is a very neat product! I have seen it in stores before, but never knew how it worked. It is cool that it started as a way to wash dirty hands but because it was not successful in that market, Aaron went back to the drawing board and it is now a kitchen sponge.
This is a great idea, creating a product out of a everyday problem. This shows that it does not have to be some complex idea or product that has to be done for you to be successful. It shows that simple things matter and when you find an idea that cannot only benefit you but others and make a business out of it, is just incredible to me.
I’ve seen Scrub Daddy in stores before but always viewed as a cheap gimmick. The idea behind how it works is brilliant and Aaron Krause was able to come up with this through iterations. He could’ve given up after his initial idea failed, but he stuck with it and got rewarded in the end.
My family bought Scrub Daddy’s after seeing it on Shark Tank. I think the technology is really cool. I remember doubting it and was excited to get my hands on it. And then I had to swallow my pride because it actually worked. I still don’t know how it gets softer and harder. Also didn’t know that the two holes or the eyes are for the handles of utensils and the mouth is for spoons and forks. Awesome product.
Love Scrub Daddy! I remember seeing them on shark tank and being intrigued about whether or not if it worked. We ended up buying some for our house and they actually do work. I recommend!