Aaron Krause pitched his company, Scrub Daddy, on Shark Tank in 2012. His product is argued as the most successful product to have ever been pitched on Shark Tank. In addition to the wonderful creativity of his product, Aaron’s pitch was extremely thought-through and concise, drawing interest from most if not all of the Sharks. Scrub Daddy is essentially a sponge that is shaped like a smiling face. However, behind the simplicity of its look, the Scrub Daddy uses a technology that changes the sponge’s texture based on the temperature of the water, making it easier to use depending on the cleaning task. Also, the smiling face style of the sponge allows users to handily clean inside tight spaces such as cups, vases, and more.  After his successful pitch to the Sharks, Aaron was able to agree on a deal with Lori, granting her 20% equity in his company in exchange for $200,000. To put his success into perspective, Lori has made at least $20 million from her $200,000 investment in Scrub Daddy since 2012. The company itself is said to be worth around $250 million, generating over $50 million in sales since the notorious Shark Tank pitch. The story of Scrub Daddy shows the power of creativity in capturing investor attention as well as what a complex but intriguing pitch can do for investment worth.