At 14 years old, Abby Kircher was struggling with eating well and decided to make a change in her life. She found a nutritional health plan through a workout DVD. The new health plan involved giving up sugar of all types– but one of her favorite foods was peanut butter. She turned to almond butter to satisfy her cravings for peanut butter but found plain almond butter to be a little boring. Abby decided to take matters into her own hands and create her almond butter.
She spent her summer experimenting with different nuts and add-ins like strawberries and coconuts. She eventually settled on a recipe that was natural, delicious and good for the consumer. At age 15, Abby had solidified her brand- “Abby’s Better Nut Butter.” She began selling her product at local farmer’s markets in North Carolina. She now has her product in over 35 stores in NC and Tennessee. Abby’s goal is to get her product nationally recognized and on shelves in stores like Whole Foods and Fresh Market. She says “I always hope my butter will be an inspiration to people to have a healthier longer life without losing the pleasure and fun along the way.”