In this generation, it is quite unheard of to not know what “TikTok” is, or its stars such as Addison Rae. Monty Lopez is the father of this TikTok star, Addison Rae, and with her rising fame, he decided to create a TikTok account as well.
Monty and his family have received much of the spotlight from the “super-viral” platform, and have even been endorsed by known entrepreneur Gary Vaynerchuk, owner of VaynerX, a media and communications holding company.
Now, you might be thinking, “Really? Why would he want to bring all this attention to his life and family?” but Monty is leading his family by sharing fun and entertaining content with his multitude of fans, 3.9 million to be exact.
Monty isn’t just a social media “star,” but an entrepreneur. In between doing the renegade and other TikTok Dance moves, he also runs a real estate investment company called “ML Sales.” He is not just on a journey to build wealth through the media, but through other means as well.
When asked on TikTok what his business strategy is for his family, he said that he likes to keep an open mind and pursue different opportunities that are presented to him and his family.
Monty has shown that you either get with the times or you do not. He hasn’t let his new stardom get the best of him and his family and their visions, but use it to his benefit to innovate and keep positive and open minded.
I think this is a really great article Katie. Thanks for sharing! Not often do people around the stars get the spotlight but in this case he definitely deserves it. I think it is important to remember they were only an ordinary family not long ago, and the process of them becoming so famous can definitely cause some problems or hurdles along the way. I enjoy their transparency a lot.