Adelle Archer, CEO and co-founder of Eterneva, is on both the Inc and Forbes 30 Under 30 lists. In addition, Mark Cuban invested in her business when she went on Shark Tank in 2019. Eterneva is a business that Archer created after her friend and mentor Tracy Kaufman died from pancreatic cancer. The company produces diamonds out of loved ones’ ashes; Archer conceived of Eterneva because at the time, there were not many options for memorializing passed loved ones. Although cremation is at an all-time high popularity, the ashes get thrown away after about one generation. More lasting, however, would be diamonds made by Eterneva. Diamonds, Archer believed, not only allow people to mourn, but they also allow people to celebrate. I love Archer’s view that people should both mourn and celebrate. The idea is one that Christians should take to heart, as we recognize that death is not part of how the world should (and will) work, and yet hold that it is a gateway to the sweet next life with our loving Savior. Archer knows that the seven to eight month process for making the diamonds is not a drawback but a strength because it gives people time to mourn and process the death. The Eterneva team sends videos, pictures, and updates to mourning clients as they wait for the diamonds, which I believe is an innovative way to care for people. On the celebration side, the Archer counts on the diamonds to encourage people to share stories about the people who died. According to Archer, the diamonds help people to lean into the subject of death instead of turning away from it. Archer believes, and I wholly agree, that our culture hides death too much, and that communication about death is vital to caring for grieving neighbors.