When one thinks of cremation, sadness and grief come to mind at first glance. Death takes something from us, that can be hard to get back.  Diamonds on the other hand represent commitment and new beginnings. Whether it be an engagement ring or a gift to remember, diamonds help us express emotions of joy and happiness. Adelle Archer has decided to combine these two components into 1 business. Eterneva is an innovative company that allows the individual to make their loved ones cremated ashes into that of a diamond. This creates a true emotional attachment to your diamond, than ever before. Instead of disregarding your loved ones ashes into the ocean or ground, you can always carry them with you. Helping to always keep your loved ones close at “hand”.

Adelle Archer presented her idea to Mark Cuban, on the famed “Shark Tank”. Mark being the keen investor he is, jumped at the chance to be in on such an extraordinary product. Adelle has been featured on the coveted Forbes ’30 Under 30′ lists. Before creating Eterneva Adelle attended the Action School of Business, where she received her MBA in entrepreneurship. Adelle graduated top of her class at the young age of 23.  She also spent 4 years as Product Marketing leader, through tech such as Amazon, Facebook, Twitter, eBay, Square,  and Pinterest.

As a young and upcoming entrepreneur, Adelle is an inspiration to us all. She as an entrepreneur saw a situation, then used an innovative and unique way to solve it. She combined two products to improve the use of each one, by giving her product a strong personal attachment to it. Although the price of her product may be more than the average diamond, the consumer might be willing to pay more due to its personalization. Eterneve has created a product to help us reconnect with our deceased loved ones.