Adelle Archer is the co-founder of Eterneva, a business that turns the by- product from cremations of people and pets into diamonds. Adelle came across this idea when she lost her friend Tracey Kaufman to cancer. Through this process, she learned that she didn’t find any of the memorial options good enough to represent her friend. Caskets and funeral homes she found sad and depressing.  Ashes from cremations are becoming more popular but the ashes usually don’t last long. So, instead she thought of a way to take these ashes from the cremation and turn them into diamonds from the carbon in the ashes. She turned a not so precious by-product into something more valuable and elegant to represent someone. It also is a much more efficient way to create something longer lasting. Adelle’s goal for her company is to remove the stigma surrounding grief in the U.S. She wants to change the way society thinks of grieving. Eterneva was named the Consumer Startup of the Year by the Stevie Awards and was showcased on Shark Tank. She received an investment from Mark Cuban and her business grew exponentially from there. She has also been featured in Forbes. When asked what advice she would give to her younger self, she said she wished she would’ve become a part of the community earlier. She finds great inspiration in the ideas that come from the community for her business. She believes that the community is really helpful, and studies show that strong bonds with the community help you live longer. She believes success is built off of relationships, and relationships compound. The more relationships you build the closer you will be to success and happiness down the road. Adelle is a great innovator and has brought comfort and peace to many people.