Adelle Archer co-founded a company called Eterneva, which specializes in turning cremated pet and human remains into diamonds. Archer first thought of Eterneva when she lost a close friend to cancer and wanted a way to remember her and think back on their times together. She was not satisfied with existing memorial options such as cremation jars, caskets, or gravesites and wanted something more meaningful, that would last more than one generation. By taking the carbon from human remains, Eterneva makes diamonds that loved ones will want for generations to come. While Archer specializes in the physical aspect of making diamonds, she has a larger, over-arching idea about why she does what she does. Archer wants to help those who are grieving and change public perception on death. Her goal is to provide a safe space for people to grieve and be inspired by the way their loved ones lived their lives, dubbed “death care.” Archer came up with a brilliant idea because a current issue in society is the rise of traditional embalming and burial. Eterneva allows for a cheaper alternative that also makes someone’s life more meaningful than a stone in a cemetery or a jar of cremated remains. This idea will always have customers since people will not stop dying and will likely revolutionize the post-mortem industry. Archer’s mantra sums up her mission, stating “life doesn’t happen to you, it happens for you.”
This is one of the most interesting business ideas I’ve heard of. The idea of taking a loved one’s ashes and creating diamonds out of them is truly amazing! I love how Adelle wanted to find an alternative to the morose way of burying loved ones and instead wanted to create a way of literally creating beauty from ashes.