Adriana Carrig is the CEO and founder of the Little Words Project. When she was younger, Carrig experienced bullying and wanted to find a way to encourage other young woman who might experience the same. It began as something she made for her and her sorority sisters but then she decided to taker her idea and share it with women all over the world.
The idea is simple. You are able to customize your own cute bracelet, wear it for as long as you need, and then pass it on to someone else you think might also be encouraged by it. Each bracelet has a code on the tag so you can register your bracelet and keep track of where all the kindness spreads!
This is such a sweet idea! I love how her goal is to pass bracelets on and connect with others through them. Adriana recognized the serious problem of bullying in her own life and created a sweet memento to encourage girls in similar situations.
This is such a creative entrepreneurial idea that inspires people to be generous and stay united with each other. Adriana was able to upgrade a popular product to serve an entirely new purpose.