Bryan Silverman was in high school when he had a revelation – people are always reading in the bathroom. Why not put advertisements on toilet paper? Bryan started his company, Star Toilet Paper, with less than $1,000 while studying neuroscience at Duke University with his brother, Jordan. The toilet paper features 8 advertisements per sheet that are printed using vegetable-based ink on the top ply, making it safe to use.

Venues that use the toilet paper receive it for free if they have a sufficient amount of vendors that purchase ads on the toilet paper. Vendors pay half a cent per sheet (about $5 per roll) to have a spot on the toilet paper where they can print coupons, QR codes, website addresses, etc. This is a unique way for event venues to save money on toilet paper as well as a new way to make ensure that your brand is known.