In 2015, 3 high school students made a team for a school group project. Their first idea, almond yoghurt, won them 3rd place in their competition, Young Enterprise Awards. They continued and created two other products, Al Ice and Al Milk.
They had spotted a whole in the market for dairy free ice creams made with Almond milk. Al Ice won them second place at the next years Young Enterprise Awards. That December they opened up their product to Farro Fresh Auckland stores across the region. They had wanted to source all of their almonds locally but realized this was unrealistic and bought the majority from California. Currently, the team is producing 150-200 units a month.
This is an interesting story, and shows great entrepreneurial thinking as they expanded and adjusted to what was selling and succeeding.
I’m fascinated by the success of this team! They really demonstrate the power of a market niche at work in a lean startup. Great read