Alisha Chocha, Co-Founder of Roam Often, has put a fantastic product on the market. She has a history of impressive entrepreneurial ideas, and has been actively creating products and businesses for over ten years. Her most recent (and most notable) product has been Roam Often – a brand that sells fashionable and convenient travel jewelry cases.
This idea was created when Alisha had been traveling herself. She brought a few jewelry pieces with her, and when she arrived to her location, they were a tangled mess. This is where she saw a problem and took the opportunity in front of her. This solution has been very successful, as this is a very common problem for women who travel. More specifically, there are very few brands which market fashionable jewelry cases. This sets her brand apart.
Unfortunately, this company was established just before Covid began. This caused some issues for the success of their sales, as nobody was able to travel for a very long period of time. Nonetheless, people found themselves online shopping, and through hard work and good marketing, the company overcame.
Alisha is a great example of a successful, young entrepreneur. She found a problem, and she made a solution that appeals to many with the same common issue. When faced with a setback, she overcame and found success through her pivoting and devotion to making her idea a success.
If you are interested in learning more about Alisha and her company, please read more at: https://ideamensch.com/alisha-chocha/.
This idea is clever and very useful. From personal experience, I have spent a long time trying to untangle jewelry when I transport it in a small bag all together. I agree that this is a common problem, and I admire Alisha for realizing this opportunity for a product to fix this. This mentality can be applied to my own business journey when looking for trouble.