Alisha Cocha is young entrepreneur who has a focus in marketing and is the co-founder of Roam Often, a travel eCommerce brand. The company specializes in selling travel jewelry cases. The idea of Roam Often came from a personal problem Alisha came across frequently. Having traveled a lot, she found that carrying jewelry such as bracelets and necklaces and having them all become tangled and sometimes even damaged after traveling somewhere she wanted to make something that would effectively solve this problem for people who had a similar issue. After designing and producing a product that would easily store jewelry and keep it safe and secure launched the career of Alisha.

Having a background in marketing, she brings a level of excitement and passion to this field of expertise and inspires many in similar situations that if you have a problem you want to solve, you can put together your skills and passion to make it better. To grow and market the business and attract investors as well as customers was a heavy emphasis on social media like Facebook and Instagram. This made it easy to determine the right target market and find people who were interested in the product.

For a young entrepreneur to take this many risks and have many successes is proof that it can be done if you put time and effort in along with some help and excellent marketing skills. That being said, it wasn’t easy to pursue this idea and it hit a huge bump during COVID when travel was largely suspended, the demand for the product decreased significantly. Alisha and her business partner used this as a time to learn and consider making pivots or making new products that will still see some demand. Alisha Cocha is a great example of a young entrepreneur that took some risks to solve a problem and found something that she could thrive at.