As a Christian, we are running this race we call life with the end goal of crossing the finish line and into the arms of our Father as he whispers, “Well done, my good and faithful servant.” The race is tiring and we sometimes get distracted from where the finish line is. We hesitate, we fall, we get up again and we keep going, because we ALWAYS have MORE strength, endurance, and power in Christ.
Audrey Roloff, the founder of her blog AujPoj started writing the phrase “alway
s more” on her arms and shoes in high school. A dedicated long distance runner, she kept every pair of running shoes she has ever owned and would spray paint them red, fill them with prayers and notes, and finally mark the bottom with the phrase “Always More” to signify the end of an era and the start of a new one. Her inspiration behind the phrase comes from Ephesians 3:20, “Now to Him who is able to do immeasurably more than we could ever ask or imagine…” As she got older, she started applying the phrase to more in her life beyond just running. “When I get cut off on the road or treated rudely, these words remind me that there is ALWAYS MORE to someones’ story than what I know. When I am filled with joy, these words remind me that Christ will ALWAYS overfill me with MORE joy as I look to Him.”
What started out as a personal mantra for a girl growing up in the Pacific North West has now turned into 
a national movement.
Roloff started her blog AujPoj as a way to relate running and faith, but expanded it to include DIYs, tutorials, devotionals, personal stories, and more to create a true hodgepodge of creativity and inspiration. She has since expanded her blog into a shop inspired by the phrase, “Always More” where she sells clothes, hats, stickers, and more.
She frequently references her “always more” mantra with applications to her own life experiences to over 905,000 followers on her personal Instagram page. And with almost 75,000
followers on her shop Instagram page, Roloff’s personal motivation has expanded into a full blown business and ministry. Her mission to encourage other women to “ALWAYS believe in the MORE that is within them through Christ,” has reached young women all over the world. She’s also included an Always More Devotional which involves weekly text messages filled with encouragement, prayers, scriptures, and more to inspire and motivate you to always believe there is more to be found in Christ.
Audrey Roloff has created more than just a business. She’s created a movement. There is always more hope, love, and joy when we seek Christ, and she invites anyone and everyone to come alongside her to live out this truth.
Instagram.com/AudreyRoloff
Instagram.com/ShopAlwaysMore
https://www.aujpoj.com/always-more/
https://www.aujpoj.com/shop/
It is awesome to see a social entrepreneur with a very noble mission. Audrey’s product has infiltrated the market with Christianity, something that needs to be introduced to people more often. I would call her product with the mantra, Always Mores, her way of evangelizing to people. This is an inspiring story for those of the Christian faith who want to enter the business world.