In 2010, Devon Galloway and Michael Litt started a video management and analytics company. The Canadian entrepreneurs have recently won the EY Entrepreneur of the Year award in Toronto. After four years of operating, the company now employs 60 employees and even has video production software.
When I think of analytics I think of Google Analytics. Google analytics is free software that one can use for analyzing online data, like page visits and traffic. I find it fascinating that a new startup is able to become so important in providing marketing and analytical services in what appears to be a congested market. Vidyard seems to focus on innovation, and important concept for marketing technologies. Their recent release of new video production show how Vidyard embraces technology and a willingness to adapt. Vidyard also distinguishes themselves with providing training for some of the their services. With a focus on customer benefits, Vidyard is sure to stay on the cutting edge of marketing and analytics.
http://www.therecord.com/news-story/4952519-vidyard-founders-win-young-entrepreneurs-award/
http://www.marketwired.com/press-release/vidyard-to-offer-non-profits-access-to-video-marketing-platform-1952370.htm