The question, “what would Jesus do?” has long been tossed around by Christians when they’re trying to push someone to act or respond in a Christ-like manner.  However, for a long time, it remained simply a question.  But a company has marketed an answer–He Would Love First.

This statement is centered around Romans 5:8 which proclaims, “But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.”  The heart of this company is to create the conversation starters that leads to proclamations of the Gospel.  They sell the classic wristbands with the letters H.W.L.F. printed on them.  However, they also carry sweatshirts, T-shirts, and hats.  In all, every piece of merchandise carries a Biblical message.  Furthermore, with every purchase is included a free bracelet in order to bless someone and also to equip every customer with an extra evangelism tool.  Lastly, underneath their customer care is an option to submit prayer requests and their website also holds a page for you to share your testimony and/or evangelism story.  All of this further cements this business’s mission to build and advance the Kingdom of God.

I find this business, entirely run by a young group of entrepreneurs, to be inspiring on many accounts.  First, I am fascinated by how it fulfills a need by literally answering a question and furthering the conversation.  Second, I greatly appreciate the many redemptive elements laced throughout the mission of He Would Love First.  Third, I value how this business doesn’t just end with a statement and a profit, but it leads to a community of people striving to build each other up in Christ and push each other to proclaim the gospel more boldly.  He Would Love First continues to innovate and develop new products and opportunities for their community; thus, displaying what a successful model of redemptive entrepreneurship looks like.