Founded in his college dorm room in 2003 Anthony Casalena created Squarespace an online platform which allows for people to easily create a website for their business or for personal use with a variety of predesigned templates and themes to choose from. In creating Squarespace Casalena created a platform that took advantage of the rapid growth of the internet in how it is used for business from advertising to selling their product. By creating a platform that simplified the complex task of designing a website Casalena found a way to tap into a vast market that included many people who wouldn’t have bothered with establishing a website for their brand other wise. This ability to create a platform that harnesses emerging technological innovations and bring them to a new market of customers showcases great entrepreneurial thinking which is something any entrepreneur can learn from in their endeavors to start a business.