Apple is a very well-known company that has been around since the 1970s. Steve Jobs, the founder of apple, started in a garage and since then has spread to the rest of the world. Apple has a large and vast product mix, which contains mobile devices such as phones and or iPod, laptops and ipads, and more recently auditory devices such as AirPods. AirPods are little Bluetooth devices you put in your ears to listen to music, videos, podcasts and whatever else you’d like. You can connect them to your phone, laptop, iPad and much more. Air Pods have been evolving since their release back in 2016, and have developed into a form of headphones, known as the Apple Air Pod Max. Apple took on a different type of market in releasing this product; taking on already major competitors such as Sony, Bose, Beats, and even more. Apple knew off the bat they needed to offer luxury design, excellent noise cancellation, and amazing spatial audio quality. Something Apple did to help differentiate the Air Pod Max’s from their own Air Pods was by giving an alternative bluetooth device for your phone. Not everyone enjoys wearing earbuds always and headphones may be preffered for different activities or hobbies you partake in; the different reasons or purposes for why one would use bluetooth for their sound. The downside to Apple’s new Air Pod Max is that they are the most expensive pair of apple headphones, which would encourage or give reasons to their consumers to run to competitors or not upgrade from Apple’s last product. On the bright side, discounts are often offered online for these headphones, and the Air Pod Max’s have powerful traits to encourage a consumer to purchase, such as cushy comfort, pristine audio quality, and killer features like spatial audio; all of those make the Apple Air Pod Max’s a great over-ear option that is ideal for Apple customers.