Two brothers, Brandon and Sebastian Martinez, created a company called Are You Kidding Socks. The brothers are from West Kendall, Florida, which is a small town located near Miami. At the time the article was written, Brandon was 13 years old and Sebastian was 11 years old. The idea originated when Sebastian was 5 years old. His mother noticed that he had an adoration for socks and asked him if he wanted to create his own. Sebastian instantly began creating layouts with crayons. Within a year, Sebastian’s layouts were developed onto real socks and the stock started to sell rapidly. Since 2014, the charitable division for Are You Kidding Socks, Are You Kidding Cares, has given away socks to children who are homeless, in foster homes, or impacted by natural disasters. They have also collaborated with many organizations including the Juvenile Diabetes Research Foundation (JDRF), Autism Speaks, Make-a-Wish, and the American Cancer Society. Brandon and Sebastian partnered with Enrique Santos, a Hispanic radio producer and the chairman of iHeartLatino, to start the Are You Kidding podcast, which was the first iHeartRadio podcast to be presented by kids. Its goal was to encourage children to help other children by identifying innovative ways to be charitable. The podcast lasted about one month, running from August 2019 to September 2019. There were some appearances from celebrities and on-air personalities such as John Leguizamo and Elvis Duran. As of the date the article was written, Brandon and Sebastian have sold over 100,000 pairs of socks through their company. They have raised approximately $200,000, which is all devoted to organizations that assist kids in need. The brothers are seeking to grow their company all across the country by teaming up with more organizations. Brandon has said that him and Sebastian want to start an apparel line that includes hats, shirts, and sweaters. These two brothers have proved that you are never too young to start your own company. They can be seen as an inspiration to many people, especially those who are young, who are thinking about starting a company.

Sebastian and Brandon Martinez pull their socks up