Socks, socks, socks! Sebastian and Brandon Martinez started this business (with some help from their mom of course) in 2014. Sebastian decided that since he loved socks so much he should be the CEO. His older brother became the COO and helped design the website, while his brother worked on sock design with his mom.
Each line of socks raises funds for different awareness groups and charities, like Cookies for Kids charity has socks with fun cookies on them, Kids cancer foundation and breast cancer awareness each have some fun socks, and there are socks for autism awareness. they also have other, non charity related lines, for men, woman, and children.
These awareness lines pair great with Are You Kidding’s Kids Helping Kids Initiative, where the boys partner with schools to provide socks and other tools to create fundraisers to benefit local charities and schools, so they can use socks to give back to the community.
Are you Kidding? was on Today, Good Morning America, CNBC, and many other sites and press items. They have gained this recognition and leveraged it to give back more with each sock they sell. Brandon says that he wants people to remember “Are you Kidding??” about their brand. The quality, the design, and what their money is going to.
If you’re interested in learning more about Are You Kidding, click here.
Wow! This is so cool! I love how something as small as a sock can have redemptive entrepreneurship. There is a mission and a driving force of something that is bigger than themselves. There is a variety that makes the socks appealing, but also ties into their message and mission.
I think this is a neat example of a young entrepreneur. especially in the sock industry, I feel like there are no big sock companies that come to mind. there is a lot of opportunity, and this young entrepreneur took advantage of it.
It’s amazing how they took the simple idea of socks and where able to give back to the community! It’s so cool that they were able to do this at a young age and that each line of socks they designed went to a different charity. This is such an awesome thing they did as a family and nice knowing they got the traction they deserved by being on so many different news outlets!