Adelle Archer is the 27 year old co-founder of Eternva, who helps people cope with loss in a different way. Cremation is becoming a lot more popular these days over the traditional burial. After losing a close friend to pancreatic cancer, she wanted to honor her friend by doing something special with her ashes. Archer looked at her different options on the internet and didn’t find anything quite right. However, at the time she was working with a diamond-growing lab, where a technician told her that it is possible to create diamonds from ash. Ashes contain carbon, which is the key ingredient in processing stones.
Here we see how two completely different ideas or hunches came together to form a business. Through an 8 month process, Eternva turns ashes into a customer’s chosen weight, color and cut and mounts it onto a piece of jewelry. Although this seems to be a strange concept, Archer is very smart, as she is waking up a sleeping industry and bringing customization and specialization to the table.
In addition to creating a special product for customers, Archer is able to connect with many different people and learn about their stories. She loves being able to help others with dealing with a loss of a loved one. This is definitely a trending business that will likely grow a lot over the next few years.
This is an incredibly innovative and impressive idea. The fact that this young woman has been able to bring her idea to life in a short 8 months after beginning to work with a technician is amazing.
I would have never thought of this. It is funny that you wrote how it seems like a strange process, but I can see how it would sell. I think a lot of people do not know what to do with the ashes of loved ones and this gives a unique option.
Now that I think about it, I cannot think of a single person who has been buried that I know. Cremation is popular and there are so many different things you can do with ashes, but I think this one is sentimental. I think it is a lot more meaningful than an urn, and will very likely be popular.
I love this idea. Not only does this save money on expensive aspects within funerals, but it also allows the loved ones be able to do something extremely special. Cremation is becoming popular for not just people but also animals. My family cremated my dog and instead of her resting in a special vase as ash, she now has the opportunity to be beautiful and still with us.
This is an amazing idea! I’ve heard of some businesses that plant trees out of ashes but never one that creates a diamond out of them! Adelle Archer definitely took a stagnant industry and revitalizing it. Nice post!