Asia Newson was just 5 years old when she began her business career selling candles. She saw her dad, Michael, selling candles door to door in Detroit and wanted to learn and join. She was very successful and when asked what her sales pitch was she said “Hi, my name is Asia Newson, and I’m known as Detroit’s youngest entrepreneur.” She also showed great understanding of business concepts, explaining that it can sometimes come off scripted so she tries to incorporate her own personality and approach.
Now 13, Asia Newson has expanded her little candle business into something bigger then just a company. Super Business Girl is more then just a candle company profit, it is a training model made and designed to help and train other young kids aspiring to be entrepreneurs to go out and make their own money. The company is family run with Asia as a Co-Founder and CEO of the company and with her mother, LaTasha Thomas, as the president, her father as director of sales. Her signature candle is a three-layered pink, yellow and blue candle in customized company jar that she sells for $14.99. She has four other candles that she sells, white tea, southern apple, sweet mango and cotton candy. They sell for $9.99 on her website, however her store is not limited to just candles with things like T-shirts, bags, mugs, jewelry, and more!
Asia Newson is also passionate about giving back to her community, 5% of all of her profits go to charities that help other kids with food and school supplies needs. Super Business Girl also holds youth entrepreneurship workshops designed for middle- and high school students to help encourage entrepreneurship in their lives. Its purpose is to help teens by giving them tools to create their own opportunities, manage their finances and have funds for college while having fun! Asia Newson’s commitment and determination to help her communities by utilizing the skills she was given is inspiring.
I think this story is so powerful in many ways and it relates to the fact that a young girl can look to her role model father and help him in doing his business. I think this goes from the idea of 1 to N where there is a business already, and she takes a step to help make the business become more successful. The mission is also great that 5% of the proceeds go to charity. I love the fact that she encourages others to come along on her mission as young entrepreneurs.
This is a very powerful story! Every time I read a story about a young entrepreneur it is always very inspiring. A lot of people think that you have to be older and established in your life but Asia is proof that this is not true. she was able to take her father as her role model and help him with his business. Which is again inspiring because of the bond that she has with her father.
there is so much redemption in this story, ranging from the business being designed to allow other young people to learn how to be entrepreneurs, and going out of her way to donate back to the community monetarily too!