When Asia Newson was just 5 years old, she watched her dad go door to door selling candles in the Detroit area. She decided she wanted to learn to make and sell candles for herself. From a very young age, Asia had an impressive understanding of different business concepts including developing her own sales pitch.
“Hi, I’m Asia Newson, and I’m known as Detroit’s youngest entrepreneur.” This simple pitch caught the attention of many.
Now, eight years later, Asia makes and sells her own candles, and she has expanded her business into one that trains other young entrepreneurs about the basics to owning and running a business. It is called Super Business Girl. On her online store, Asia also sells t-shirts, mugs, jewelry, and bags. The proceeds from both the online store and her training program go to help buy clothes and food for children in need.
Although Asia is a teenager now, she has easily adapted her sales pitch to focus on her training program. Super Business Girl targets middle school and high school students while encouraging entrepreneurial thinking to those who may not have thought about running their own business before.
Asia runs her workshop business under Bamboo Detroit, which is a business incubator for start-ups. One of the owners, Dave Anderson, met Asia while she was selling candles and took her under his wing. He gave her tips to improve her packaging and helped her with business techniques. Asia learned a lot about saving and investing money for her business.
In 2015, Asia made an appearance on Ellen where she talked all about her ambitions and goals as a young entrepreneur and woman in America. This ambition has given her lots of recognition and ultimately has played a huge role in her entrepreneurial success.
I love this story! It is so great that she did not wait until she was older to start her business and proves that entrepreneurs can succeed at any age. I especially like how she crafter her pitch in a way that caught the attention of others and followed through with a unique value proposition.
I love how someone so young is being coached on the sales sides of things. Often people have great ideas for businesses, but they never really catch on because they weren’t marketed properly. This young lady’s business is going to keep on growing if she continues doing what she’s doing.