ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.
Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.
ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.
It is interesting to me how ASRV innovates. The way they take advantage of situations, such as creating a viral repelling fabric proves that if you look at something from a different perspective you can find opportunity anywhere.
Having an attitude to sell also definitely helps. Throughout history the greatest entrepreneurs were the greatest salesmen who could not only sell their product, but sell themselves and it sound to me that Barton has these qualities.
Interesting post! I didn’t know that ASRV innovates their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off. That is crazy- the ability to shed viruses off!!! More important now than ever!! I think the business is smart and creative to innovate and cater to the specific needs of the targeted market that they have identified. Will check it out!