Krescant Marie is the founder of Krescant Marie Athleisure, a woman’s fitness brand dedicated to creating stylish and body-positive workout clothes for girls of all shapes and sizes. The brand focuses to “not only look good, but feel good.” After experiencing trouble finding athletic wear to fit her size, Krescant saw a common need in the workout industry. Often times workout brands only create athleisure for a “fit” body type, this makes it hard for women to get into working out. Some even are discouraged by the matter, and give up working out all together.
One of the first products by Krescant Marie is the DOUBLE STRAP SAUNA WRAP- BLACK – Krescant Marie a device that stabilizes and heats to encourage good posture and fat burn during a workout session. Also added to the collection are satin hats that can be worn while working out without messing up your hair. In lack of better words, Krescant has eliminated the all too relatable ‘hat hair’.
Next week, Krescant Marie is launching a fall collection including workout leggings, pants, and shirts all ranging from sizes XS to 2X. One significant aspect of this year’s fall launch is the variety of clothing offered; ranging from cropped t-shirts to waist-length shirts, Krescant Marie fits all body types, and makes them look good.
And if you still aren’t sold, krecantmarie.com offers a full online store, where clothes can be ordered without the hassle of in person shopping. Alexicia, a satisfied customer, reviews that the set she received is “super stretchy, comfy and pretty.” Additionally Zandra shopped for her daughter who was oversized and was “very pleased with the product” she also emphasizes the amazing customer service and speedy delivery.
Overall, Krescant Marie saw a need and jumped into action. She demonstrates empathy for those who find it hard to shop for workout clothes, and positively created a brand out of it. She is an inspiration to up and rising entrepreneurs that if something is inconvenient, we need to find a way to make it convenient.
St. Louis entrepreneur creates new fitness-based lifestyle brand | FOX 2 (fox2now.com)
This is so inspiring! I, too, love going to the gym, but finding the right clothes that fit well and make you feel confident can be so difficult. She saw something that needed to improve, and she did it. I am so glad that I saw this post, I will definitely be checking out her new fall collection! Thanks for sharing!