Founded in 2010, BeachMint transformed the retail industry. Diego Bardakin and Josh Berman understood how to frame the unique problem of a lack of stylist options in retail and combined that issue with celebrity appeal.

BeachMint allows users to get personal recommendations for BeachMint’s exclusive merchandise. Merchandise within BeachMint include t-shirts, jewelry, skincare, and shoes. Each type of merchandise section relies on a celebrity designer. Some people connected presently with BeachMint include Kate Bosworth, the Olsen twins, Jessica Simpson, and Justin Timberlake. Users can go onto BeachMint’s website, and have a personal e-commerce shopping experience with celebrity endorsement.

These two young entrepreneurs realized the trick to creating a novel approach in the social commerce approach. What is very interesting and inspiring about these two is that they actually have no expertise in fashion or jewelry. By creating an extremely fresh and compelling website with a current twist of celebrity lines within the fashion industry, BeachMints skyrocketed. Bardakin and Berman raised more than $75 million in venture capital from only owning their company 4 years.

In the entrepreneurial field, it is critical to find out what people want, and give it to them. As simple as that. Berdakin and Berman recognized a problem and need in a niche retail industry, and became passionate about their solution. Their success does not define them, though. Their creativity and drive is what is inspiring and admirable for any young entrepreneur.