When you think of the biggest and most important cities in the music industry, what comes to mind? LA, Nashville, New York, heck maybe even Atlanta if you’re a trap fan. What if I told you that the city changing the music industry the most is Stockholm Sweden. Stockholm is doing more to save the music industry than any other city in the world. How is this you ask. Spotify. The music streaming company based in Stockholm is changing the way people listen to music while getting customers to actually purchase it. The man behind this is Daniel Ek, the co-founder and CEO of Spotify. The 34 year old has had two passions throughout his life, music and technology. By the age of 23 he had already sold multiple tech businesses for over 2 million dollars. He also plays multiple instruments. What better way to blend the passions than to create a social music provider. Ek combined his technology prowess with his passion for music and the result was an amazing success. As Spotify has grown into the largest streaming service in the world, Ek is still driven by these two passions. This is a great example of how combing two passions can lead to great innovation.
Props to Ek for combining his knowledge with his passions. Can’t go wrong there!
I love to see passions be turned into successful businesses, as I feel when someone is truly passionate about something they work their hardest to make it a success and share their passion with others. It is impressive that Ek became so successful at such a young age, I think the key was that he was creating with passion as his drive.
Spottily is an amazing business! it is so much more efficient than its predecessor Itunes. It realized the genius approach of Netflix and brought the music industry into the 21st century. This is also a great example of a mashup, bringing his passions together to fulfill a need.
Good article on explaining the roots and idea behind Spotify. Amazing to see the success Spotify has had as they have decreased the value of an app like Pandora, who once appeared to be on the rise and untouchable.