Hart Main had a unique idea because he utilized his perspective as a male looking at a product that was innocently and discretely centered around female consumers.  Main’s drive emerged from his desire for a new bike, forcing him to devise a creative way to raise the money. His idea was great because he was able to look at a product through a different lens. If he did not appreciate the feminine-scented candles, certainly other guys had the same problem too. Thus, he solves a problem. He gives men a way to enjoy candles in scents they can relate to and enjoy. He saw the problem of too many feminine-scented candles and acted on it before anyone else did. Main demonstrates innovation in coming up with a new idea unheard of. He demonstrates creativity through the name of the brand (ManCan) and the packaging (In a soup can). This creative touch draws people in through humor and cleverness. He also demonstrates risk-taking by using his own money to buy supplies and experimenting with scents in his home. He didn’t know if people would like his product or scents, but he tried and experimented with the idea anyway. He is innovating by using an already invented product and transforming it into a new product suitable for a different group of people. He also expanded the idea for females as well, only making a small change to the title (SheCan) and creating a different variation of scents. Hart Main inspires me to question products that are tried and true, yet have components missing that people overlook.  Through his story, I have learned how to be more adventerous and experimental. His story also taught me how to capitilize on things that I personally dislike, because chances are people deal with the same frustrations.