One day in Birmingham, a group of friends were lifting weights at a gym. One of the friends was Ben Francis. Ben was a busy student at college, he had a part time pizza delivery job, and worked out late at night. Working out was his passion. He loved working out so much that wanted to start a business. He began his business by making a few apps and social networking. From this he gained a few thousand followers, but this was not enough.
Suddenly, the Gymshark domain was made in 2012. Gymshark.com is a website that offers gym clothing. However, in 2012, Ben had no financial stability as pizza delivery did not bring much to the table. Ben solved this solution by giving most of the profit to third party retailers who would drop ship the packages to the customer. And just like that, the company grew rapidly.
At first, Ben would hand sew each product himself. His vision for the clothing was for it to be fitted, lightweight, and physique enhancing (gymshark). Ben knew there was already a community interested in this product. In terms of brand awareness, it mostly happened on its own. Gymshark was displayed in the right setting, and the community they targeted came.
Gymshark eventually sent their products to the top lifters in the world and established a strong brand. Today the company is worth over 1.4 billion dollars. Ben Francis is a good example of chasing his passions and creating a brand that impacts the community. His vision and problem-solving skills as a young entrepreneur brought him immense success as he is one of the youngest billionaires in the UK.
Great job on your post! My brother loves Gymshark clothing, so I have heard a lot about it, but I had never looked into who created the company or why. I think Ben Francis’s story is especially inspiring because he used his passions as his motivation to help form his idea. This proves that the best ideas are the ones that come from things people are passionate about. I also think it is really impressive that his original plan was to hand sew all of his products, that demonstrates how invested he was to his idea.