Ben Pasternak, an Australian native, first became famous for his development of a brain teaser app, Impossible Rush. He developed this app when he was bored in his high school science class, because what else is there to do in a boring class? Ben believes that apps should be created by the intended target consumer. I think this is a brilliant idea, and most of the time ideas come from problems that the inventor is having themselves. Therefore, a brain teaser app with the target audience of kids should be created by kids. Most apps are created by adults for kids, but who better to know what children really want in a game, then children themselves. Sadly, Pasternak sold the app for only $200. Rush Impossible ended up over taking tinder and raking in over 130K on the first day of his release. Ben then created an app called Monkey, a randomized video chat for children, with very strict codes of conduct. It was funded by over 2 million dollars in investments. The app aimed to decrease loneliness among teens around the world by randomly connecting users from all over. He also created an app called Flogg, very similar to eBay, a bidding app build for teenagers. Ben also has some different beliefs that could make him look very smart in the future. He has never learned to drive and thinks that cars are big and ugly, and will look like locomotives do to us today in 50 years. If he could tap into the new modes of transportation, who knows where this young entrepreneur could take us.
The idea that products should be made by their desired audience is a really interesting theory. This could prove to be a very useful concept if more people tried to apply it.
Very cool and interesting guy. His certainly has some interesting thoughts and ideas on business. His apps sound like very creative and unique things.
Having a clear target audience is so crucial to a successful business. Consumer-oriented businesses put the consumer first which usually leads to more sales and therefore more revenue. It sounds like he really knew what he was doing when he created this business.
I think that Ben was spot with his thoughts about having someone from the target market help design the product. Sometimes products or apps just don’t appeal the way designers think that they will to the target audience. Thus, the product ends in a flop.