Ben Pasternak was born in Sydney, Australia, in 1999. Like any young kid Ben was always playing video games, using his phone, and always on technology. But what separated Ben was that he was interested in how these apps were made and how they worked. At just the age of 15, Ben was bored in school when he thought of an idea for an app. The idea of the app was a game which involved a rotating square that players needed to match with the corresponding-colored balls. didn’t take long for it to get recognized. Only in a few weeks the app reached a million downloads. The viral app was called Impossible Rush. Ben soon dropped out of high school to pursue his work in the tech world. Ben started to work more on the social side of the internet wi
th his next to creations being Flogg which was a app for teenagers to buy and sell Items. The Next he co-founded Sup which was an app to help find friends and meet up with them in real life. Lastly, in 2019 he co-founded NUGGS, a company that produces plant-based chicken nuggets. Even in the food industry Ben uses his technology expertise to constantly work on their recipes based on customer feedback. This approach led to rapid growth once again. Today, Ben Pasternak continues to create and push the boundaries. He rebranded NUGGS as Simulate, into a broader range of plant-based foods. He continues to find ways to innovate with his tech driven solutions. One thing I love about Ben’s story is that he never became complacent. He made a viral app and instead of being satisfied. He kept working and made 3 more businesses. Bens’s journey is far from over.
References:
The Extraordinary Rise of Ben Pasternak: From Teenager to Tech Mogul | by Rubye Johnson | Medium
How Aussie 16-year-old Ben Pasternak became CEO of his own start-up Flogg Inc (smh.com.au)
This is an awesome story! I have never heard of Ben Pasternack, so it was really cool to read through this and discover him for the first time. I love your takeaway as well. One question is if it is better to focus on one product as to not lose customers on the other brands. For mobile apps which tend to have a shorter life span I guess this model works really well; however, for something more substantial, I am curious if this “many businesses” model works well. I feel as though it could distract from keeping customers happy.