Ben Silbermann and Evan Sharp created Pinterest as a way for people to share their ideas, interests, and inspirations with other people around the world.  Pinterest was launched in 2010 as an upgrade to their previous app Tote, which was an online store for buying virtual catalogs.  After experiencing problems with Tote, they decided to create a new app that instead of being focused primarily as an e-commerce store, focused more on the social media aspects such as the sharing of ideas and projects that the users of Tote were enjoying the most.  As time went on they added quality of life updates such as business accounts and ads that are targeted to peoples interests and searches in the app.

Although Pinterest started out with a very small amount of users in 2010, by 2011 the app was receiving around 11 million visits per week and in 2020 had around 400 million active monthly users.  Also, as of 2021 Pinterest reported that they made around $1.7 billion in ad revenue which was a 48% increase from the previous year.

Ben Silbermann and Evan Sharp demonstrate their entrepreneurial skills by taking the feed back and lessons learned from their previous project and use it to create something bigger and better.