Benelab is an alternative search engine that donates all of its ad revenue to charity. Jack Kim founded the non-profit when he was 16, in 2011, after realizing how much money a major search engine, like google, is able to generate. Searching for information is one of the largest markets on the internet and Benelab seeks to tap into that by redirecting funds to help solve issues around the world. Each month, the team (initially consisting of Kim and his schoolmates) selects a new charity to support and sends out a newsletter to keep their users updated. Benelab highlighst how if just 0.0001 percent of the aproximate 4.1 billion web searches each day occurred through the site, it could donate $250,000 a month to non-profit causes.
Categories : App, Computers, Male Entrepreneurs, Millennial Enrepreneuers, Social Entrepreneur, Technology
Comments
millennialentrepreneurs.com
Copyright © 2024 All Rights Reserved
Copyright © 2024 All Rights Reserved
This is such a simple and interesting idea. Searching things on the internet can seem like such a simple task. Being able to give that money to charity would be great. We do not think about it being a business when we search. We could be giving to people in need without thinking to hard either.
This is such a neat idea. The fact that Jack Kim was able to realize how much money ads generate, and was able to create a business model that donated this money to charity is mesmerizing. This entrepreneur found something in the market that worked and was able to create their own unique idea, and as a result, created their own market niche.