To people outside of the sneaker community, it can be baffling to see people buying shoes for hundreds or thousands of dollars. After a sneaker releases, it can be resold for higher amounts if they are limited in quantity or highly coveted by collects. Benjamin Kapelushnik started collecting shoes in his early teens and saw how much some were reselling for and was interested enough in shoes that he started doing it himself. His parents thought he was crazy for how much he would pay for a pair of shoes, but when he started doubling and tripling his profits, they soon understood that this wasn’t as wild as they first thought. He soon received the nickname of Benjamin Kickz and continued his sneaker reselling business.
How his business took off
Benjamin was introduced to producer DJ Khaled through mutual friends and the two began doing business with each other. DJ Khaled began putting Benjamin on his social media accounts which got him attention from other celebrities. In addition, after meeting and selling sneakers to DJ Khaled, he introduced Benjamin to other celebrities. He continued to work these networks that were being made with his clients and expanded his sellers to more and more people. Benjamin didn’t settle with where he was however, and he created a website to sell his sneakers on called “sneakerdon.com”. Through his website, he was then able to sell sneakers to anyone, anywhere, at anytime.
Where he is today
Today, Benjamin Kickz has over 1 million followers on Instagram. Benjamin has sold sneakers to celebrities like Drake, Post Malone, and Tik Tok star, Charlie D’Amelio. In addition, he has created a members exclusive website where members can buy sneakers for a reduced price and a website where you can buy accessories from shoe laces to lanyards. Even though some people didn’t believe in him, including his parents, Benjamin has made an empire out of his sneaker reselling business and he is only 21 years old. He has never been satisfied no matter how successful he has been and has continued to grow his business. This mentality has helped him to get to where he is now and is a great quality to have.
https://www.businessinsider.com/18-year-old-entrepreneur-makes-fortune-selling-rare-sneakers-to-celebrities-2018-1
A lot of older people don’t understand how much money there is in shoe resale due to the exclusivity of some drops. It’s great to see someone start with nothing but hard work and build something for himself. It will be cool to see who he works with in the future!